Fit For Purpose
Website Development & Optimisation
Many businesses do not have any idea about running their own website or search engine optimising it. Most businesses contract out their websites and SEO services due to them not being literate in the day to day operation of running their website or generating businesses online.
We empower you to learn how to build or manage more effectively the content and operation of your online presence, it is essential that a business owner that you have some background knowledge on the technical side for you to engage more effectively with you contractors or save costs and run your own websites to drive your SEO to generate more business.
Entrepreneurship means taking the risk, anything that does not get measured, does not get done. Entrepreneurs are enterprise leaders, we will give you the tools to build your enterprise to work for you rather than an employee within your company. The focus of this module is to get you thinking more strategically in your enterprise operations by implementing practical skills that generate more social, human and financial capital.
Emphasis is placed on employing others and getting them to share your visionary objectives to become key stakeholders in your overall enterprise strategic vision, it is our opinion that entrepreneurs lead from the front, far too often others are left behind, we engage with you to facilitate others into your entrepreneurial journey working as a cooperative rather than a top-down approach.
Managing Human Resources
Human beings are the most unpredictable creatures on the planet, whether you have management skills or you are new to the art of management, we will support you to create a learning environment that provides more than just a wage for your subordinates.
Whether it is recruiting staff or delivering appraisals you will need to overcome many barriers and also support others to overcome their own inhibitions to improve their skills levels and raise competence levels throughout your organisation.
Human resources can become an over baring task for many entrepreneurs, whether you are managing a small or large team you will need to be knowledgeable in this vital area of your enterprise. Empowering staff is a vital component to any organisations future growth and sustainable success.
Introduction To Sales Mastery
Sales are the mouthpiece of any business. Non-sales people are naturally nervous about selling. They do not want to be associated with stereotypical pushy salesmen. Supposedly some people are naturally born to sell the rest of us must learn the skills…
The objectives of this workshop are to:
Provide you with an understanding of the importance of the approach in the sales process
Develop your knowledge and selling skills
Your host Bob Etherington has been developing his reputation for sales success since the 1970s in a career that has spanned many key global markets and several recessions. He has sold products and services from Houston to Tokyo and from Norway to Johannesburg. He was a Main Board Director of Reuters Transactions Services Ltd and since 2001 he has run his own training company.
He now leads strategic sales programs for all levels of the selling profession and is in demand as an inspiring and charismatic speaker at conferences everywhere. He is the author of several best-selling books on selling and negotiating.
Guerilla Marketing (Scarce Resources)
We will support you to deliver advertising strategies that focus on scarce resources unconventional marketing tactics that produce your results for minimal investment.
The recommended core text is Jay Conrad Levinson's 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing is inspired by guerrilla warfare, this form of irregular warfare generally relates to tactical strategies used by civilians fighting for their cause.
Various tactics are deployed such as ambushes, sabotage, raids and elements of surprise. Scarce resources guerrilla marketing will arm you with tools to attack your market to gain maximum leverage in your marketing efforts.
unorthodox marketing is an unconventional marketing strategy, at times you will need high energy levels underpinned by your innovation. Scarce resources guerrilla Marketing always expects the unexpected to capture your target audience to make the impression and social buzz that you will need to create brand awareness.
Scarce resource guerrilla marketing will plant more valuable seeds with prospective consumers at reduced costs rather than traditional forms of marketing that can be time-consuming and costly.
We will support you to make your prospects remember you for you to gain leverage within your chosen market sector.
Branding an essential part of your enterprise, whether you are a large or small enterprise. A recognisable brand needs an effective strategy to support your competitive edge against your competitors. What is a brand?
How are you going to develop your brand for consumers to identify you?
We support you to establish your brand so your clients know what they can expect from you and to create your unique service offering to be different from your competitors.
Your brand will be the symbol that says what you do and how you want your target audience to perceive you.
Do you want to express your innovation? highlight your experience?
Is your product or service a premium offering?
You will need to be clear in what you want to say to your target segment.
We support you to establish a logo. brand your website, sales, and marketing literature to communicate your brand more effectively.
Leadership & Management
Our key focus is to support you to learn how to make a difference: we strive to empower our members to make a difference for the lives of others who are based within their communities. Emphasis is placed on developing your visionary objectives and getting others to buy into your vision with you leading from the front.
We focus on your Desired outcome, Action planning, notice issues that are not working, Change management and Excellence (D.A.N.C.E) into a practical learning environment to prepare you with the knowledge, skills, and competence to make a difference to the lives of others.
Leading by example facing multiple issues and unknown challenges and turning them into a learning approach for the future growth of your organisation is the best way to lead, we empower you to lead, utilising a facilitative approach to support others to achieve their goals whilst achieving your own visionary objectives.
ISO Quality Management
We prepare you to gain accreditation with the International Standard Organisation (ISO) thereafter you can seek your own accreditation or go to one of our recommended suppliers.
The areas we cover are as follows;
Customer Focus Management
Process Flow Chart
Monitoring & Measuring Decision Making
Enterprise Delivery & Funding
Enterprise delivery is a vital component for your organisation to grow, below are some key questions that we cover for you to prepare for your organisation to grow efficiently and effectively.
Do you have a clear definition of your enterprise to educate staff for them to understand?
Do you have a clear learning strategy for staff to have an overview of activities planned for them to engage?
Do your activities allow staff involvement in ‘supported’ risk-taking?
What stakeholder input do you plan to engage with from your local community?
Have you identified staff learning outcomes through your enterprise activities?
How much assessment of practical learning will be undertaken and by whom?
What are the ‘tools’ or processes for staff assessments?
How are you going to record your enterprise delivery?
How are you going to evaluate the effectiveness of your enterprise?
Funding for your business startup or growth is a problem that many enterprises experience difficulties, our membership is supported you with our own crowdfunding platform and accredited lenders delivered in partnership with Crowd Patch UK. We teach you multiple approaches to gain funding rather than relying on conventional methods that can become tiresome and tedious when you want to gain capital for your enterprise.
Corporate Social Responsibility
Corporate social responsibility (CSR) refers to companies taking responsibility for their impact on society. As evidence suggests, CSR is increasingly important to the competitiveness of enterprises. It can bring benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity.
We approach organisations to engage with their communities to work in collaboration to create more dynamic social and economic wellbeing, our focus on sales is unique for organisations to invest into their communities with our members who all must go through our Fit for Purpose enterprise training.